Kevin Lam
About Kevin Lam
Kevin Lam is an Online Consumer Analyst at Afterpay, where he has worked since 2020. He specializes in A/B testing frameworks and has developed metrics for conversion rates, contributing to enhanced online consumer experiences.
Work at Afterpay
Kevin Lam has been employed at Afterpay since 2020, serving as an Online Consumer Analyst. In this role, he has developed company-wide metrics for conversion rates and specializes in A/B testing frameworks to enhance online consumer experiences. He is recognized as the key subject matter expert in cart checkout and online funnel analytics, contributing to the optimization of the customer journey on the platform.
Education and Expertise
Kevin Lam earned a Bachelor of Environmental Science from Monash University, where he studied Ecology and Sustainability Geography from 2009 to 2013. His academic background provides a foundation for his analytical skills, which he applies in his current role at Afterpay. His expertise includes A/B testing and online consumer analytics, focusing on improving user engagement and conversion rates.
Background
Before joining Afterpay, Kevin Lam worked at Bupa in various roles from 2016 to 2020. He began as a Data Proposition Administrator, then transitioned to a Customer Strategy Analyst, and later served as a Senior Data Science Analyst focused on Customer Experience. His experience at Bupa equipped him with skills in data analysis and customer insights, which he now applies in his current position.
Professional Experience at Bupa
Kevin Lam held multiple positions at Bupa, starting as a Health Support Advisor in 2016 for 10 months. He then worked as a Data Proposition Administrator for 6 months, followed by a 3-year tenure as a Customer Strategy Analyst focused on Customer Experience. His final role at Bupa was as a Senior Data Science Analyst, where he worked for 8 months before moving to Afterpay.