Kiah Kellenberger (Struck)
About Kiah Kellenberger (Struck)
Kiah Kellenberger is a Senior CRM Lifecycle Manager at Afterpay Touch, where she has worked since 2021. With a background in marketing and extensive experience in customer relationship management, she has held various roles across multiple companies in Australia.
Current Role as Senior CRM Lifecycle Manager
Kiah Kellenberger currently serves as the Senior CRM Lifecycle Manager at Afterpay Touch, a position she has held since 2021. In this role, she focuses on developing and managing customer relationship management strategies that enhance customer engagement and retention. Her expertise in creating automated, programmatic customer journeys is integral to her responsibilities, allowing her to leverage data-driven strategies effectively.
Previous Experience at Afterpay Touch
Before her current role, Kiah worked at Afterpay Touch as a CRM Lifecycle Manager from 2019 to 2021. During her two years in this position, she contributed to the development and execution of CRM initiatives that supported customer engagement and loyalty. Her experience in this role laid the foundation for her advancement to Senior CRM Lifecycle Manager.
Career Background in Marketing and Sales
Kiah has a diverse background in marketing and sales, having held various positions across multiple organizations. She worked as a Marketing Coordinator at Zedmed Medical Software Solutions for four months in 2015 and served as a Sales Assistant at Alannah Hill from 2013 to 2014. Additionally, she was a Loyalty Campaign Specialist at MYER from 2018 to 2019 and held roles at Sensis and Yellow Pages Australia as a CRM Marketing Coordinator.
Educational Background in Marketing
Kiah studied at RMIT University, where she earned a Bachelor of Business with a focus on Marketing from 2010 to 2013. This academic foundation has equipped her with essential marketing knowledge and skills that she applies in her professional roles, particularly in CRM and customer engagement strategies.
Technical Skills in CRM Platforms
Kiah is trained in leading CRM platforms, specifically Marketo and Salesforce Marketing Cloud. Her expertise in these tools allows her to implement effective marketing strategies and manage customer data efficiently. This technical proficiency supports her role in creating automated customer journeys and optimizing CRM processes.