Laura Yeomans (Out On Maternity Leave)
About Laura Yeomans (Out On Maternity Leave)
Laura Yeomans is a Market Development Manager with over 15 years of experience in the ecommerce and digital sector. She has played a significant role in the establishment and expansion of Afterpay, contributing to its growth in multiple international markets.
Work at Afterpay
Laura Yeomans has been a Market Development Manager at Afterpay.com.au since 2016, contributing to the company's growth in the Australian market. In 2019, she transitioned to the role of Market Development Director at Clearpay, Afterpay Ltd, in London, where she has played a significant role in launching Clearpay in the UK. Her efforts have been instrumental in expanding Afterpay into eight international markets, supporting over 100,000 merchants and 30 million customers globally.
Education and Expertise
Laura Yeomans studied Political Science with International Studies at the University of Birmingham, where she earned a BA Hons from 2001 to 2004. She also attended Tonbridge Grammar School for Girls in Kent from 1994 to 2001. With over 15 years of experience in the ecommerce and digital sector, she specializes in business development, international strategy, fashion retail, and brand management.
Background
Laura Yeomans began her career as a Marketing Assistant at Insight Investment from 2004 to 2005. She then worked at various companies, including GetPrice PTY LTD, where she served as an Account Manager from 2008 to 2010, and at ShopStyle as Country Manager from 2011 to 2016. She has also held positions at Saatchi & Saatchi Advertising and M&C Saatchi, gaining diverse experience in strategic planning and digital account management.
Achievements
As one of the founding members of Afterpay in 2016, Laura Yeomans was pivotal in establishing the company from its inception. She has actively participated as an industry panelist, sharing her insights and expertise in ecommerce and digital strategy. In 2023, she served as an Advisory Board Member at AirRobe in New York, further demonstrating her commitment to the industry.