Lucy Bellomarino
About Lucy Bellomarino
Lucy Bellomarino serves as the Senior Go-to-market Marketing Manager at Afterpay in Melbourne, Australia, where she has worked since 2021. With a background in marketing and communications, she has held various roles across notable organizations, including Facebook and Foxtel Media.
Work at Afterpay
Lucy Bellomarino has served as the Senior Go-to-market Marketing Manager at Afterpay since 2021. In this role, she has been instrumental in managing the first B2B content marketing campaign, which focused on membership retention and lead generation. Her responsibilities include overseeing marketing strategies and collaborating with various teams to enhance Afterpay's market presence. She works from the Melbourne office, contributing to the company's growth in the Australian market.
Education and Expertise
Lucy Bellomarino holds a Bachelor's degree in Communication (Professional Communication) from RMIT University, which she completed from 2009 to 2011. She further advanced her education by obtaining a Master's degree in Advertising with Distinction from RMIT University in 2014. Her academic background has equipped her with a strong foundation in PR, media, and journalism, which she applies in her marketing roles.
Background
Lucy Bellomarino began her career in marketing with various roles that provided her with diverse experience. She worked as a Marketing & Communications Assistant at The Australian Red Cross Blood Service from 2012 to 2014. She then held positions at the University of Melbourne and the DAVE network before transitioning to more senior marketing roles. Her international experience includes working as a Marketing Executive at CIPD in London and as Growth Marketing Lead at Facebook for Australia and New Zealand.
Previous Work Experience
Before joining Afterpay, Lucy held several significant positions in marketing. She was a Growth Marketing Lead at Facebook from 2018 to 2021, where she focused on strategies for the Australian and New Zealand markets. Prior to that, she worked at Foxtel Media as a Branded Content & Client Solutions Executive and at WME Australia as a Copywriter. Her early career also includes roles in communications and marketing at Alcatel-Lucent and the DAVE network.
Skills and Tools Utilized
Lucy Bellomarino utilizes various tools and platforms in her marketing roles, including Marketing Cloud, Asana, and Microsoft Office. Her skills encompass data analysis, segmentation, and campaign management. She engages in research and ideation for new content marketing strategies, ensuring effective stakeholder management both internally and externally.