Marcus Chan
About Marcus Chan
Marcus Chan is a Growth Marketing Manager with a Bachelor's degree in Broadcast and Electronic Communications Arts from San Francisco State University. He has extensive experience in digital marketing, specializing in paid media campaigns for user acquisition, and currently works at Afterpay after holding various marketing roles in the San Francisco Bay Area.
Work at Afterpay
Currently, Marcus Chan serves as the Growth Marketing Manager at Afterpay, a position he has held since 2021. In this role, he specializes in executing paid media campaigns aimed at new user acquisition. He is responsible for driving sales and return on investment (ROI) for partner marketing merchants through comprehensive advertising strategies. Additionally, he manages relationships with advertising partners to enhance performance across various platforms. His work involves reporting to stakeholders to provide visibility on performance and optimization strategies.
Education and Expertise
Marcus Chan studied at San Francisco State University, where he earned a Bachelor's degree in Broadcast and Electronic Communications Arts from 2014 to 2017. Prior to that, he attended the University of Colorado Boulder, obtaining an Associate's degree from 2011 to 2013. His educational background supports his expertise in digital marketing, particularly in executing paid media campaigns and data analytics.
Background
Marcus Chan has a diverse professional background in marketing and guest services. He began his career in the hospitality industry, working as a Guest Services Associate at Hotel Triton from 2014 to 2016. He transitioned into marketing roles, including positions at Proper Hospitality and Redbubble, where he developed skills in performance marketing and data analysis. His experience includes internships in marketing intelligence and recording engineering, which contributed to his comprehensive understanding of marketing strategies.
Previous Work Experience
Before joining Afterpay, Marcus Chan held several positions that contributed to his marketing expertise. He worked at Redbubble as a Performance Marketing Coordinator and later as an Associate Performance Marketing Manager from 2019 to 2021. He also served as a Digital Marketing and Data Analytics Apprentice at COOP in 2018. His role as a COOP Cohort Captain further enhanced his leadership and marketing skills. Additionally, he gained experience as a Marketing Intelligence Analyst Intern at Tapcast in 2019 and as a Recording Engineer Intern at Polarity Post Production from 2017 to 2018.