Matthew Lanki
About Matthew Lanki
Matthew Lanki is a Senior Marketing Analyst with extensive experience in marketing and analytics. He has held various roles in notable companies, including Oscer and Afterpay, and has a strong educational background in Mathematics and Business.
Work at Afterpay
Matthew Lanki has been employed at Afterpay as a Senior Marketing Analyst since 2021. In this role, he focuses on analyzing marketing strategies and performance metrics to drive growth and enhance customer engagement. His experience in data analytics and performance marketing contributes to Afterpay's objectives in the competitive financial technology landscape.
Current Position at Oscer
Since 2021, Matthew Lanki has served as the Head of Growth & Marketing at Oscer in Melbourne, Victoria, Australia. In this position, he is responsible for developing and executing marketing strategies aimed at driving company growth. His leadership in marketing initiatives is crucial for Oscer's market presence and customer acquisition efforts.
Previous Experience in Marketing and Analytics
Matthew Lanki has a diverse background in marketing and analytics. He worked at Nura as Head of Analytics & Performance Marketing from 2019 to 2021 and as a Senior Web and Commercial Analyst from 2018 to 2019. His tenure at Sportsbet included roles as a Data Analytics Graduate and Commercial Analyst from 2016 to 2018, where he developed skills in data-driven decision-making and commercial strategy.
Education and Expertise
Matthew Lanki holds a Master of Business from Monash University, which he completed from 2014 to 2015. He also earned a Bachelor of Science in Mathematics and Statistics from the University of Melbourne between 2010 and 2013. His educational background provides a strong foundation for his analytical and marketing expertise.
Early Career and Internships
Matthew Lanki began his career with internships, including a Logistics Summer Intern position at Woodside Energy in 2014 and a Casual Research Assistant role at Monash University from 2015 to 2016. These early experiences contributed to his understanding of research and logistics in a corporate environment.