Minh Khue Bui
About Minh Khue Bui
Minh Khue Bui serves as the Director of Client Success at Afterpay Touch, where she has worked since 2019. She has a diverse background in partner development and marketing, with previous roles at companies such as POPSUGAR, Square, and San Francisco Magazine.
Work at Afterpay
Minh Khue Bui serves as the Director of Client Success at Afterpay Touch, a position held since 2019. In this role, Bui focuses on enhancing client relationships and ensuring successful partnerships. Bui's responsibilities include overseeing client onboarding and support, as well as implementing strategies to drive revenue growth for small and medium-sized business partners. Bui has played a significant role in improving internal operations, notably increasing new partner onboarding capacity by 400%.
Previous Experience
Prior to joining Afterpay, Minh Khue Bui held several key positions in various organizations. Bui worked at Square as part of the Platform Partnerships team from 2017 to 2019. Before that, Bui was the Head of Global Partner Development at POPSUGAR, specifically for ShopStyle, from 2010 to 2015. Bui also gained experience as a Press Office Intern at Paul Smith in 2008 and as a Marketing and Sales Intern at San Francisco Magazine in 2007.
Education and Expertise
Minh Khue Bui studied at the University of California, Berkeley, where a Bachelor of Arts degree was achieved with a focus on Economics and French. Bui also participated in the Boston University Paris Internship Program, which provided valuable international experience and insights into global business practices. This educational background supports Bui's expertise in client success and partnership development.
Industry Representation and Speaking Engagements
Minh Khue Bui has represented ShopStyle at prominent industry conferences, including SXSW and the Rakuten Symposium. Bui has also participated as a speaker on various panels, discussing critical topics such as the 'International Expansion of Affiliate' at Magento and the 'Future of Affiliate' at Avantlink. These engagements highlight Bui's active involvement in industry discussions and thought leadership.
Achievements in Revenue Growth
During Bui's tenure at Afterpay and previous roles, significant contributions have been made to revenue growth. Bui drove year-over-year revenue increases for over 800 small and medium-sized business partners across seven global sites. This achievement reflects Bui's ability to lead cross-functional efforts between business and engineering teams, enhancing operational efficiency and partner success.