Mirko Casagrande
About Mirko Casagrande
Mirko Casagrande is a Digital Channel Optimisation Manager at Afterpay Touch, where he focuses on website and app analytics. He has a diverse background in digital marketing, web development, and sales across various companies in Australia and the United States.
Work at Afterpay
Mirko Casagrande has been employed at Afterpay Touch since 2019, serving as the Digital Channel Optimisation Manager. In this role, he is responsible for website and app analytics, as well as performance reporting. His work focuses on enhancing user experience through various optimization strategies, including search, taxonomy, and conversion rate optimization. Additionally, he handles global SEO initiatives and manages campaign landing pages, contributing to the company's digital marketing efforts.
Previous Experience in Digital Marketing
Before joining Afterpay, Mirko Casagrande worked as a Digital Marketing Specialist at Employment Hero for six months in 2019. His earlier roles include a position as a Data Analyst and Insights Specialist at Performics Australia from 2017 to 2018. He also gained experience as a Freelance Digital Marketing Specialist on Upwork from 2010 to 2016, where he developed skills in digital marketing strategies and analytics.
Background in Web Development
Mirko Casagrande has a background in web development, having worked at G-layer from 2012 to 2016. During this four-year period, he developed technical skills that support his current role in digital channel optimization. His experience as a web developer complements his marketing expertise, allowing him to understand both the technical and strategic aspects of digital platforms.
Sales Experience at The Good Guys
From 2014 to 2017, Mirko Casagrande worked as a Sales Person at The Good Guys in Melbourne, Victoria. This three-year experience provided him with insights into customer interactions and sales strategies, which are beneficial in his current marketing role. His sales background contributes to his understanding of consumer behavior and market dynamics.
Early Career as a Massage Therapist
Mirko Casagrande began his career as a Massage Therapist at Byron Bay Holistic Massage Centre, where he worked from 2010 to 2013. This three-year role in the wellness industry helped him develop interpersonal skills and a customer-focused approach, which have been valuable throughout his professional journey.