Nikki Boer
About Nikki Boer
Nikki Boer is a Senior Product Content Strategist at Afterpay, with extensive experience in content design and digital marketing across various sectors. She has held positions at notable organizations such as Atlassian, ANZ, and Vice Magazine, and holds multiple degrees in psychology, editing, and literature.
Work at Afterpay
Nikki Boer has been employed at Afterpay since 2021, serving as a Senior Product Content Strategist. In this role, she focuses on creating content strategies that enhance user experiences across various products. Her work involves collaboration with cross-functional teams to ensure that content aligns with user needs and business objectives.
Previous Experience in Content Strategy
Before joining Afterpay, Nikki Boer held several significant positions in content strategy and design. She worked at Atlassian from 2019 to 2021, where she served as a Senior Content Designer in two roles: Design System and Research & Insights. Her earlier roles include Digital Content Manager at ANZ and Copy Editor at Vice Magazine, showcasing her extensive background in digital content and editorial work.
Education and Expertise
Nikki Boer has a diverse educational background. She studied at the University of Melbourne, where she earned a Bachelor of Arts in English Literature and a Postgraduate Diploma in Editing and Communications. Additionally, she completed a Graduate Diploma in Psychology at UNSW. Her studies in psychology inform her approach to product and service design, emphasizing human-centered experiences.
Skills in Digital Content and UX
Nikki Boer specializes in creating human-centered, content-first experiences. She is experienced in writing UX/microcopy for web and mobile applications, as well as long-form articles and case studies. Her skills include user journey mapping, empathy mapping, and developing content standards and guidelines. She has worked in agile teams to optimize user experiences across various sectors.
Diverse Sector Experience
Nikki Boer has a broad range of experience across multiple sectors, including technology, government, finance, health, not-for-profit, travel, and education. This diverse background allows her to adapt her content strategies to meet the unique needs of different industries, enhancing her effectiveness as a content strategist.