Rachel Winfield
About Rachel Winfield
Rachel Winfield is a Lead Product Analyst at Afterpay, with a background in various analytical roles across multiple industries. She has experience in product, customer, and marketing analytics, and has worked at notable companies such as Hotels.com and Envato.
Work at Afterpay
Rachel Winfield serves as the Lead Product Analyst at Afterpay, a position she has held since 2021. In this role, she focuses on delivering analytics solutions that support business stakeholders. Her work involves analyzing product performance and providing insights that drive strategic decision-making within the organization. Based in Melbourne, Victoria, Australia, Rachel has contributed to enhancing Afterpay's analytics capabilities.
Previous Experience in Analytics
Prior to her current role, Rachel held several positions that enriched her analytics expertise. She worked at Merkle | Aquila as a Senior Analytical Consultant for three months in 2019 and as an Analytics Consultant for one year from 2018 to 2019. Additionally, she served as a Data Analytics Specialist at Envato from 2020 to 2021. Her experience also includes roles at Hotels.com, where she worked as a Senior Insight Analyst - Retail and as a Customer Analyst.
Education and Expertise
Rachel Winfield studied Mathematics with Economics at the University of Essex, where she earned a Bachelor of Science (BSc) degree from 2012 to 2015. She also attended East Norfolk Sixth Form College from 2010 to 2012. Her educational background provides a strong foundation for her analytical skills, which she applies across various industries, including travel, automotive, and airline sectors.
Background in Customer and Marketing Analytics
Rachel has extensive experience in customer and marketing analytics, having worked in various roles that required a deep understanding of data-driven decision-making. Her tenure at Hotels.com included positions as a Customer Analyst and a Web Optimisation Analyst (intern), where she developed insights to improve customer experiences. This background supports her current focus on delivering end-to-end analytics solutions.
Passion for Analytics Solutions
Rachel is passionate about supporting business stakeholders by delivering comprehensive analytics solutions. She has successfully managed analytics projects across different sectors in the UK, demonstrating her commitment to leveraging data for strategic advantages. Her work aims to enhance business outcomes through informed decision-making and effective use of analytics.