Salim Tarazi
About Salim Tarazi
Salim Tarazi is a Senior Director of Product Management currently leading product initiatives at Afterpay, part of Cash App. He has extensive experience in product management and consulting, having previously held positions at StubHub, eBay, and Deloitte.
Current Role at Afterpay
Salim Tarazi serves as the Senior Director of Product Management at Afterpay, a position he has held since 2020. In this role, he focuses on customer growth, engagement, and retention initiatives. He specializes in developing new monetization streams and has extensive experience in lifecycle marketing and customer engagement strategies. His work involves leveraging customer data platforms (CDPs) and CRM messaging through various channels, including push notifications, SMS, and email.
Previous Experience at StubHub
Prior to his current role, Salim Tarazi worked at StubHub as the Director of Product Management from 2017 to 2020. During his tenure, he contributed to product strategy and development, enhancing the user experience for StubHub's platform. His experience at StubHub added to his extensive background in product management within the technology and e-commerce sectors.
Education and Expertise
Salim Tarazi holds a Bachelor of Science in Business Administration and Management from San Jose State University, which he completed from 1997 to 2001. He furthered his education at Harvard Business School, where he earned a Certificate of Leadership & Management from 2003 to 2004. Additionally, he is a Certified Scrum Master, obtained in 2007, and a Project Management Professional (PMP), achieved in 2008. His educational background supports his expertise in audience targeting, segmentation, and digital transformation.
Career Background in Product Management
Salim Tarazi has a robust career in product management, having worked at eBay as Director of Product Management from 2013 to 2020. He also held the position of Head of Ad Technology & Ad Products at Fox Interactive Media from 2008 to 2012. His experience includes consulting roles at Deloitte and Accenture, where he focused on management consulting and digital transformation initiatives for major companies, including Microsoft, Fox, and Disney.
Achievements in Customer Engagement
Throughout his career, Salim Tarazi has led initiatives aimed at enhancing customer engagement and retention. His work at Afterpay includes implementing strategies that leverage customer data to improve user experience and drive growth. His strong background in programmatic advertising and analytics has informed his approach to developing effective marketing strategies.