Sandra Koh
About Sandra Koh
Sandra Koh is a Business Research Manager at Afterpay, with extensive experience in managing research projects across various industries. She holds a Bachelor of Commerce and a Bachelor of Science from UNSW, as well as a Master's degree in Organisational Psychology.
Work at Afterpay
Sandra Koh has been serving as the Business Research Manager at Afterpay since 2021. In this role, she focuses on leading research initiatives to support business strategies and decision-making processes. Her responsibilities include analyzing market trends and consumer behavior to provide actionable insights that drive business growth.
Previous Experience in Market Research
Prior to her current position, Sandra held various roles in market research and client management. She worked at Kantar as a Client Manager from 2020 to 2021, and at Insights by Kantar as a Senior Project Manager from 2019 to 2020. Her experience includes managing large-scale research programs, such as brand trackers and multi-market shopper studies.
Educational Background
Sandra Koh studied at the University of New South Wales (UNSW), where she earned a Bachelor of Commerce and a Bachelor of Science with honors, focusing on Human Resources and Psychology. She also completed a Master's degree in Organisational Psychology, enhancing her understanding of human behavior in professional settings.
Technical Skills and Expertise
Sandra possesses technical skills in data analysis tools, including Q, SPSS, and SQL. She has experience in delivering end-to-end research projects, integrating both quantitative and qualitative data to generate insights. Her expertise spans various industries, including technology, finance, FMCG, and retail.
Career Development and Roles
Throughout her career, Sandra has held multiple positions that contributed to her professional development. She worked as a Senior Account Executive at Hall & Partners and as an Account Manager at ACA Research. Her early career included roles as a Provisional Psychologist and Sales Assistant in various organizations, providing her with a diverse skill set.