Sarah Kelly
About Sarah Kelly
Sarah Kelly is a B2B Marketing Manager at Afterpay in Sydney, Australia, with a diverse background in marketing roles across technology and pharmaceuticals. She holds a Master's Degree in Business Marketing and has over a decade of experience in various marketing positions.
Work at Afterpay
Sarah Kelly has been serving as the B2B Marketing Manager for Afterpay in the ANZ region since 2021. Based in Sydney, New South Wales, she has contributed to the company's marketing strategies for three years. Her role involves overseeing B2B marketing initiatives and ensuring alignment with Afterpay's overall business objectives.
Previous Experience in Marketing
Prior to her current position, Sarah Kelly held several marketing roles across various industries. She worked as a Junior Product Manager at Allergan for one year in Auckland, New Zealand. Following that, she served as the Marketing Lead - Microsoft at ASG Group for three years in Sydney. She also spent five years as the APAC Marketing Director at Partnerize, where she focused on regional marketing strategies.
Education and Expertise
Sarah Kelly has a solid educational background in marketing and public relations. She earned a Bachelor of Communication Studies (BCS) with First Class Honours from The University of Waikato in 2010. She furthered her education by obtaining a Master’s Degree in Business with a focus on Marketing from Auckland University of Technology, completing her studies in 2013.
Diverse Marketing Background
Sarah Kelly possesses a diverse background in marketing, having worked in both technology and pharmaceuticals. Her experience includes roles in marketing and student recruitment at the Information Technology Training Institute, where she worked for two years. This varied experience has equipped her with a comprehensive understanding of different market dynamics.
Focus on Customer Understanding
In her marketing roles, Sarah Kelly emphasizes the importance of understanding the customer. She integrates measurement into every marketing campaign, ensuring that strategies are data-driven and aligned with customer needs. This focus allows her to create effective marketing initiatives that resonate with target audiences.