Sascha Dal Santo
About Sascha Dal Santo
Sascha Dal Santo is a Senior Trade Marketing Manager currently working at Afterpay in Sydney, Australia. With a diverse background in marketing, she has held various roles at notable companies including Snap Inc., Therabody, and Nike, focusing on trade marketing and retail strategy.
Current Role at Afterpay
Sascha Dal Santo serves as the Senior Trade Marketing Manager at Afterpay, a position she has held since 2023. In this role, she focuses on developing and executing trade marketing strategies to enhance brand visibility and drive sales. Her responsibilities include managing marketing initiatives that support retail partners and optimize customer engagement within the Afterpay platform.
Previous Experience at Snap Inc.
Prior to her current role, Sascha worked at Snap Inc. as a Global Business Marketing Associate for the Asia-Pacific region from 2022 to 2023. During her tenure, she contributed to marketing strategies aimed at increasing brand awareness and user engagement across various platforms. Her work involved collaborating with cross-functional teams to implement marketing campaigns tailored to the APAC market.
Career at Therabody
Sascha served as the Retail Marketing Manager for Therabody in Australia and New Zealand from 2021 to 2022. In this role, she was responsible for developing retail marketing strategies and executing campaigns that promoted the brand's wellness products. Her efforts focused on enhancing the customer experience and driving sales through effective marketing initiatives.
Experience at Reebok and Nike
Sascha has extensive experience in trade marketing, having worked at Reebok as a Trade Marketing Specialist from 2018 to 2021. She also held multiple positions at Nike, including Retail Brand Marketing Specialist and Visual Merchandising & Campaign Manager, from 2014 to 2017. Her roles involved executing marketing strategies, managing product presentations, and supporting retail campaigns to boost brand performance.
Educational Background
Sascha studied at the University of New South Wales (UNSW), where she earned a Bachelor of Industrial Design from 2007 to 2012. Prior to that, she attended Danebank Anglican School for Girls from 2001 to 2006. Her educational background provided her with a strong foundation in design principles and marketing strategies, which she has applied throughout her career.