Shruti Gokhale
About Shruti Gokhale
Shruti Gokhale is a Sr. Manager of Global Marketing Operations at Afterpay, specializing in automated nurture campaigns and marketing operations. She has extensive experience in the field, having previously held positions at companies like Intermedia, Coupa Software, and ServiceChannel.
Work at Afterpay
Shruti Gokhale serves as the Sr. Manager Global Marketing Operations at Afterpay, a position she has held since 2021. In this role, she focuses on optimizing marketing strategies and implementing best practices for email marketing. Her responsibilities include overseeing the marketing operations to ensure efficient lead flow from marketing to sales. Gokhale's work contributes to enhancing the overall effectiveness of Afterpay's marketing initiatives.
Previous Experience in Marketing Operations
Before joining Afterpay, Shruti Gokhale held several key positions in marketing operations. She worked at Coupa Software as the Sr. Marketing Operations Manager from 2016 to 2019. Following this, she served as the Sr. Manager Marketing Operations at Scout RFP for five months in 2019. Gokhale also worked at ServiceChannel as the Marketing Operations Manager from 2020 to 2021. Her earlier experience includes a three-year tenure as Campaign Manager at Intermedia from 2013 to 2016, and as Marketing Operations Manager at Transera from 2010 to 2013.
Education and Expertise
Shruti Gokhale holds a Masters in Marketing Management from Naralkar Institute Pune, where she studied from 2004 to 2006. Additionally, she earned an M.S. in Mass Communication with a focus on Advertising and Media from San Jose State University, completing her studies from 2008 to 2010. Gokhale is a Marketo Certified Expert, indicating her proficiency in marketing automation and related technologies.
Specializations in Marketing
Gokhale specializes in designing global automated nurture campaigns that cater to all stages of the prospect and customer life cycle. She has expertise in administering and managing the MarTech stack, ensuring seamless marketing operations. Her skills include developing lead scoring metrics and lead engagement processes, as well as managing database health and persona segmentation to improve marketing strategies.
Marketing Operations Responsibilities
In her various roles, Shruti Gokhale has been responsible for creating and maintaining a comprehensive marketing programs calendar. She focuses on implementing best practices for email marketing and optimizing the flow of leads from marketing to sales. Her experience in database management and persona segmentation enhances the effectiveness of marketing strategies across the organizations she has worked for.