Tracy Alloian
About Tracy Alloian
Tracy Alloian is a seasoned professional in visual marketing, currently serving as the Sr. Manager of Visual Marketing at Afterpay since 2021. With over 20 years of experience in retail visual merchandising and creative direction, she has held various leadership roles at notable companies including AMERICAN EAGLE OUTFITTERS, SEPHORA, and DICK'S Sporting Goods.
Work at Afterpay
Tracy Alloian has been serving as the Senior Manager of Visual Marketing at Afterpay since 2021. In this role, she focuses on creating impactful visual marketing strategies that enhance brand visibility and drive customer engagement. Her responsibilities include overseeing visual merchandising initiatives and collaborating with cross-functional teams to align marketing efforts with business objectives.
Previous Experience in Visual Marketing
Tracy Alloian has over 20 years of experience in visual marketing across various retail brands. Prior to her role at Afterpay, she worked at DICK'S Sporting Goods as Director of Visual Merchandising for one year. She also held positions at SEPHORA, where she served as Regional Visual Manager from 2014 to 2018, and at Aerie by AEO, Inc. as Regional Visual Manager - West from 2018 to 2019. Her extensive background includes leadership roles at AMERICAN EAGLE OUTFITTERS INC., H2O+ Beauty, and Urban Outfitters.
Education and Expertise
Tracy Alloian studied Interior Design at Harrington College of Design from 2000 to 2003. She also holds a Bachelor of Science degree in Fashion Merchandising from Indiana University of Pennsylvania, which she completed from 1995 to 2000. In addition, she achieved a Yellow Belt certification from The Lean Six Sigma Company in 2014, enhancing her project management skills. Her educational background supports her expertise in visual merchandising and creative direction.
Project Management Skills
Tracy Alloian possesses strong project management skills, having successfully managed multiple projects for both large-scale and smaller retailers. Her experience includes overseeing creative direction and leading teams to implement visual marketing strategies that drive business results. This skill set has been honed through her various roles in the retail industry, where she has consistently delivered effective visual solutions.
Career Aspirations
Tracy Alloian seeks a career within a creative and highly collaborative environment that values partnerships. Her extensive experience in visual marketing and project management positions her well for roles that require innovative thinking and teamwork. She aims to contribute to organizations that prioritize creativity and collaboration in their business strategies.