William Sandiford
About William Sandiford
William Sandiford is a designer currently working at Afterpay, where he enhances user engagement through motion graphics and front-end email designs. He has a background in graphic design and has held various roles in digital marketing and design since 2018.
Work at Afterpay
William Sandiford has been employed at Afterpay as a Designer since 2022. In this role, he focuses on creating digital marketing materials for various brands under the Afterpay umbrella. He incorporates motion graphics into email campaigns and in-app experiences to enhance user engagement. Additionally, he develops front-end email designs specifically for Cash App and collaborates closely with the marketing team to ensure a seamless user experience across multiple digital platforms.
Previous Experience in Design
Before joining Afterpay, William Sandiford worked at Barkley as a Designer from 2020 to 2022. He also served as an Interactive Digital Designer at InQuest Marketing from 2019 to 2020. His early experience includes a position as an Art Direction Intern at GlynnDevins in 2018, where he worked for six months in the Kansas City, Missouri area. These roles contributed to his development in digital design and marketing.
Education and Expertise
William Sandiford studied at The University of Kansas, where he earned a Bachelor of Fine Arts (B.F.A.) in Visual Communication, specializing in Graphic Design, from 2014 to 2018. He completed his high school education at John Burroughs School, achieving a High School Diploma from 2010 to 2014. His educational background provides a strong foundation in design principles and practices.
Diversity and Inclusion Consulting
In addition to his design work, William Sandiford has been serving as a Diversity and Inclusion Consultant at Babes Helpin' Babes since 2022. In this capacity, he applies his knowledge to promote accessibility and inclusivity in digital communications, ensuring that best practices are followed in email marketing and other digital platforms.