Yuanqi Li
About Yuanqi Li
Yuanqi Li is a Data Scientist at Afterpay in Shanghai, China, where he has worked since 2022. He has extensive experience in data analysis and visualization, having previously held positions at TransUnion, GroupM, and Roche.
Work at Afterpay
Yuanqi Li has been employed at Afterpay as a Data Scientist since 2022. Based in Shanghai, China, Li focuses on creating data visualizations and dashboards for multi-dimensional databases. This role involves delivering business insights that support decision-making processes. Li utilizes advanced analytical modeling techniques, including Market Mix Modeling, to develop effective business strategies.
Previous Experience in Data Analysis
Before joining Afterpay, Yuanqi Li worked at TransUnion as a Senior Analyst from 2018 to 2021 in Chicago, Illinois. Prior to that, Li held the position of Senior Analyst at GroupM from 2015 to 2018 in the Greater New York City Area. Li also gained experience as a Data Analyst Intern at Roche in 2013 and as a Summer Intern at Nielsen in 2012. These roles involved developing calculations and metrics to evaluate marketing effectiveness and profitability for media plans.
Education and Expertise
Yuanqi Li holds a Master of Arts (M.A.) in Statistics from Columbia University, where Li studied from 2013 to 2014. Li also earned a Bachelor of Science (BS) in Statistics from Fudan University, completing the degree from 2009 to 2013. This educational background provides a strong foundation in statistical analysis and data management.
Skills in Data Management and Analysis
Yuanqi Li specializes in maximizing marketing return on investments (ROIs) and optimizing media investments for clients. Li designs and builds large databases and data models, contributing to data processing, mapping, and ETL using SQL and Datorama. Additionally, Li provides analytical support using data management and advanced analysis to help clients identify growth opportunities in advertising, media, and products.