Rich De Genova
About Rich De Genova
Rich De Genova serves as the Eastern Region Sales Manager at Ag Express Electronics Inc, where he has worked since 2020. He has a background in sales management and customer relationship building, with previous roles at Heritage Crystal Clean and Safety-Kleen.
Current Role at Ag Express Electronics
Rich De Genova serves as the Eastern Region Sales Manager at Ag Express Electronics Inc. He has held this position since 2020. In this role, he is responsible for supporting sales and service for a diverse range of clients, including implement dealers, grain elevators, and electronic manufacturers throughout the Eastern United States. His focus is on providing after-market solutions that enhance the functionality of OEM equipment and controls.
Previous Experience in Sales Management
Prior to his current role, Rich De Genova worked as a Branch Manager at Heritage Crystal Clean from 2007 to 2012, managing operations at the Pittsburgh branch for five years. He also held the position of Sales Manager at Tri Valley Equipment Sales for nine months in 2019 to 2020. Additionally, he served as a Market Sales Specialist at Safety-Kleen from 2013 to 2019, where he focused on sales in Wheeling, WV.
Education and Academic Background
Rich De Genova studied at Belmont College from 1991 to 1992, where he focused on Business, Management, Marketing, and Related Support Services, achieving a GPA of 3.1. He completed his high school education at Shadyside High School, earning a diploma in Business/Corporate Communications from 1988 to 1991.
Expertise in Custom Wire Harness Design
Rich De Genova has demonstrated expertise in providing after-market solutions for interfacing OEM equipment and controls. He specializes in custom wire harness design, which is essential for ensuring the compatibility and functionality of electronic systems in agricultural applications. His technical knowledge supports his role in building long-term relationships with clients in the agricultural industry.
Focus on Customer Relationships
Rich De Genova emphasizes the importance of building long-term, trust-based relationships with customers in the agricultural sector. His approach involves understanding client needs and providing tailored solutions that enhance customer satisfaction and loyalty. This focus on relationship-building is a key aspect of his sales strategy.