Dan Baines
About Dan Baines
Dan Baines serves as the Commercial Director at Age Partnership and as a Non Executive Director at the Equity Release Council. He has extensive experience in the later-life lending industry and has held various managerial roles in marketing and business management.
Work at Age Partnership
Dan Baines has served as Commercial Director at Age Partnership since 2015. In this role, he has contributed to the company's growth and strategic initiatives for nine years. Age Partnership is based in Leeds, United Kingdom, and focuses on providing financial solutions for individuals in later life.
Role at Equity Release Council
Since 2019, Dan Baines has held the position of Non Executive Director at the Equity Release Council. His involvement in this organization, located in London, United Kingdom, spans five years. He plays a key role in overseeing the council's initiatives and governance related to equity release products.
Experience at Equity Release Associates
Dan Baines has been the Managing Director of Equity Release Associates since 2020. He has been instrumental in shaping the strategic direction of the company and enhancing compliance oversight for advisers in the later-life lending industry. His leadership has led to the implementation of market-leading technology solutions for specialist advisers.
Previous Roles at Ultrlaser
Prior to his current roles, Dan Baines worked at Ultrlaser in various capacities. He served as a Marketing Coordinator from 2004 to 2005, followed by a position as Area Business Manager from 2006 to 2007. He briefly held the role of Clinic Manager for four months in 2005. These experiences contributed to his expertise in business management and marketing.
Education and Expertise
Dan Baines studied at Liverpool John Moores University, where he earned a Bachelor of Arts degree from 1997 to 2001. His educational background supports his extensive experience in the financial services and later-life lending sectors, equipping him with the skills necessary for his current leadership roles.