Katy Terveer
About Katy Terveer
Katy Terveer serves as the Senior Vice President of Research at Age Wave, where she leads the design and development of thought-leadership studies. She oversees research focused on the impact of aging, longevity, and retirement on the marketplace.
Work at Age Wave
Katy Terveer serves as the Senior Vice President of Research at Age Wave. In this role, she leads the design and development of thought-leadership studies that focus on critical aspects of aging and retirement. Her work involves overseeing research initiatives that provide insights into how aging and longevity influence market dynamics.
Research Focus and Contributions
Katy Terveer's research primarily examines the impact of aging, longevity, and retirement on various sectors. She is responsible for directing studies that illuminate the ways these demographic trends shape consumer behavior and market opportunities. Her leadership in research contributes to a deeper understanding of the challenges and opportunities presented by an aging population.
Leadership and Strategy
In her capacity as Senior Vice President, Katy Terveer plays a key role in strategic decision-making related to research initiatives at Age Wave. She guides the research team in developing methodologies and frameworks that enhance the quality and relevance of studies conducted under her leadership.