Raquel López Vázquez
About Raquel López Vázquez
Raquel López Vázquez serves as the Research Strategy & Consumer Insights Lead at Agile Content, where she utilizes her extensive experience in research and consumer insights to support various departments. Previously, she held significant roles at ViacomCBS Networks EMEAA and AMC Networks International, contributing to her expertise in both quantitative and qualitative research methodologies.
Current Role at Agile Content
Raquel López Vázquez serves as the Research Strategy & Consumer Insights Lead at Agile Content since 2020. In this role, she coordinates and supervises the implementation of specific studies, ensuring alignment with company goals. She provides strategic support to various departments, including General Management, Marketing-Commercial, and Programming, leveraging her extensive experience in the pay-TV market. Raquel's expertise in both quantitative and qualitative research methodologies supports the organization in enhancing brand positioning and image.
Previous Experience at ViacomCBS Networks EMEAA
Raquel worked at ViacomCBS Networks EMEAA as Strategy Research and Insights Director SWEMEA from 2017 to 2020. During her tenure in Madrid, she held the position of Director of Research, where she contributed to the company's research initiatives for three years. Her role involved collaborating on studies and analysis focused on the LATAM area, which enhanced the company's understanding of this market.
Career at AMC Networks International - Iberia
Before her time at ViacomCBS, Raquel served as Research Manager at AMC Networks International - Iberia from 2004 to 2016. Over the course of twelve years, she was responsible for conducting research and analysis that informed strategic decisions within the organization. Her experience in this role laid a strong foundation for her subsequent positions in the media and entertainment industry.
Educational Background and Training
Raquel has an extensive educational background, having studied at several institutions. She earned a Licenciatura en Ciencias de la Información from Universidad Complutense de Madrid, focusing on Comunicación Audiovisual. She also holds a Master en Dirección de Marketing y Comercial from EAE Business School and an MBA from ThePowerMBA. Additionally, she has completed various courses in digital analytics, social media research, and design thinking, ensuring she remains updated with industry trends.
Skills and Expertise
Raquel possesses strong expertise in both quantitative and qualitative research methodologies. She engages in ongoing training in areas such as online brand reputation and digital analytics. Her skills support various departments within her organization, playing a crucial role in designing marketing strategies that enhance brand positioning and image. Raquel's comprehensive understanding of consumer insights contributes significantly to her current role.