Alexander Reichert
About Alexander Reichert
Alexander Reichert is the Co-Founder and CEO of AgVend, a company he co-founded in 2017. He has a background in agriculture, enterprise software, and digital marketing, and actively participates in discussions about the future of ag retail and digital commerce.
Work at AgVend
Alexander Reichert co-founded AgVend in 2017 and has served as its CEO since then. Under his leadership, AgVend launched its first platform in 2020, which has been adopted by agribusinesses representing over 23% of the North American ag input, grain, and energy markets. Reichert actively participates in webinars that discuss the future of agricultural retail and digital commerce, showcasing his commitment to advancing the industry.
Education and Expertise
Reichert studied Economics and Finance at Claremont McKenna College, where he earned his Bachelor's degree. He also attended The London School of Economics and Political Science (LSE), further enhancing his knowledge in economics. His background spans agriculture, enterprise software, and digital marketing, equipping him with a diverse skill set applicable to his role in AgVend.
Professional Background
Before co-founding AgVend, Reichert held various positions in the finance and technology sectors. He worked as a Fixed Income Sales and Trading Intern at RBC Capital Markets in 2010 and later served as a Corporate Derivatives Solutions Analyst at Royal Bank of Canada Capital Markets from 2011 to 2012. He also spent time at Euclid Analytics, where he progressed from Product Development and Insights Analyst to Director of Product, ultimately serving as Product Manager.
Leadership Philosophy
Reichert advocates for the Build-Measure-Learn philosophy, emphasizing iterative development and the importance of customer feedback in product development. His leadership style is characterized by a strong focus on empathy and actionability, indicating his commitment to understanding team dynamics and delivering practical solutions.
Advisory Roles and Interests
In addition to his role at AgVend, Reichert advises and invests in early-stage startups, contributing to the growth of new businesses. Outside of his professional endeavors, he enjoys participating in outdoor sports, reflecting his passion for active and adventurous pursuits.