Marianne Potts
About Marianne Potts
Marianne Potts is a Technical Writer with extensive experience in copywriting and content marketing. She has worked for various organizations, including Aico and Landmark Information, and has a strong background in creating marketing materials and engaging content.
Work at Aico - Intelligent Financial Close Automation
Marianne Potts has been employed as a Technical Writer at Aico - Intelligent Financial Close Automation since 2022. In this role, she focuses on creating technical documentation that supports the company's financial automation solutions. Her work contributes to enhancing user understanding and engagement with Aico's products.
Previous Experience in Copywriting and Marketing
Prior to her current position, Marianne worked as a Copywriter at Landmark Information from 2019 to 2022. She developed content that aligned with marketing strategies and supported business objectives. Additionally, she served as a Conveyancing Marketing and Support Specialist at ETSOS from 2016 to 2019, where she focused on marketing initiatives within the conveyancing sector.
Voluntary Experience at Writing.Com
From 2010 to 2019, Marianne Potts volunteered at Writing.Com as a peer reviewer, proofreader, and writer. This nine-year experience allowed her to refine her writing skills and contribute to the writing community by providing constructive feedback and support to fellow writers.
Educational Background in Psychology
Marianne studied at Nottingham Trent University from 1998 to 2001, where she earned a Bachelor of Arts (B.A.) degree in Psychology. This educational background provides her with insights into human behavior, which can enhance her writing and marketing strategies.
Expertise in Content Creation and Marketing
Marianne Potts specializes in various forms of content creation, including thought leadership pieces, how-to guides, white papers, and case studies. She also develops focused email marketing sequences aimed at increasing leads and sales, creates engaging infographics, and crafts video sales letters to maintain viewer engagement.