John Reid
About John Reid
John Reid is the Chief Marketing Officer at Aidentified, LLC, and has a strong belief in creativity as a key driver of business growth. He specializes in building effective marketing teams and has held various leadership roles in the marketing industry.
Current Role at Aidentified
John Reid serves as the Chief Marketing Officer at Aidentified, LLC, a position he has held since 2023. In this role, he focuses on leveraging brand strategies to create irrational preference among consumers. His expertise in marketing and brand development is aimed at driving business growth through innovative approaches.
Professional Experience
Before joining Aidentified, John Reid was the Founder and Executive Creative Director at Illuminator, a role he has occupied since 2021. He also co-founded Consortium9, where he served as Head of Brand from 2021 to 2023. Prior to these positions, he worked at BSSP as Creative Director for one year from 2009 to 2010. His diverse experience across various marketing roles has equipped him with a comprehensive understanding of the industry.
Education and Expertise
John Reid holds a Bachelor of Arts degree in Advertising and English from Marist College, where he studied from 1994 to 1998. He also attended Creative Circus from 1998 to 2000, further enhancing his skills in creative marketing. His educational background supports his belief in creativity as a key driver of business growth.
Focus on Marketing Strategies
John Reid emphasizes the importance of creativity in developing effective marketing strategies. He specializes in building high-functioning modern marketing teams that can implement innovative approaches. His focus on using brand to create irrational preference reflects his strategic mindset in driving consumer engagement and loyalty.