Heather Cmiel, Apr
About Heather Cmiel, Apr
Heather Cmiel serves as the Senior Director of Brand and Communications at Aidoc, where she leads the company's thought leadership strategy and manages its corporate marketing budget. With a background in communications and extensive experience in crisis communications, she has held various roles in marketing and public relations, including positions at 3M and Weber Shandwick.
Work at Aidoc
Heather Cmiel serves as the Senior Director of Brand and Communications at Aidoc since 2022. In this role, she oversees the consolidation of agency spending and manages the annual budget for the corporate marketing organization. She leads the development of the company's thought leadership strategy, positioning Aidoc as an authority in its field. Additionally, she provides program insights and opportunities to the executive leadership team, contributing to strategic decision-making.
Education and Expertise
Heather Cmiel holds a Bachelor's degree in Communications from Augsburg University and a Master of Science in Communications from Purdue University. She has expertise in crisis communications strategy and response, which involves managing communication during challenging situations to protect and enhance a brand's reputation. Her strong background in corporate social responsibility (CSR) and cause marketing programs focuses on aligning company initiatives with social responsibility and community engagement.
Background
Heather Cmiel has a diverse professional background in communications and marketing. Before joining Aidoc, she worked at 3M in various roles, including Marketing Communications Strategist and Marketing Communications Leader for the Medical Solutions Division. She also held positions at Weber Shandwick as an Account Director and at Bellmont Partners Public Relations as Director. Her experience includes a four-year tenure as Brand Public Relations Director at Maccabee Group.
Teaching Experience
In addition to her corporate roles, Heather Cmiel has been an Adjunct Professor at the University of St. Thomas since 2021. In this capacity, she shares her knowledge and expertise in communications with students, contributing to their academic and professional development.