Kelli Castellano
About Kelli Castellano
Kelli Castellano serves as the Chief Marketing Officer at Aidoc, bringing over 15 years of experience in B2B healthcare and enterprise technology marketing. She has held prominent marketing roles at various companies, including TigerConnect and Viz.ai, and has a strong background in marketing analytics and operations.
Current Role at Aidoc
Kelli Castellano serves as the Chief Marketing Officer at Aidoc, a position she has held since 2023. In this role, she focuses on leading the marketing strategy and initiatives for the company, leveraging her extensive experience in the healthcare technology sector. Castellano's responsibilities include overseeing integrated marketing programs and corporate communications to enhance Aidoc's market presence.
Previous Experience in Healthcare Marketing
Prior to joining Aidoc, Kelli Castellano held various senior marketing roles in the healthcare sector. She was the Chief Marketing Officer at Viz.ai from 2021 to 2022, and before that, she served as the Chief Marketing Officer at TigerConnect from 2016 to 2021. Her experience also includes roles at NextGen Healthcare, where she was SVP of Marketing & Communications and VP of Product Marketing, contributing to her comprehensive understanding of B2B healthcare marketing.
Educational Background
Kelli Castellano studied at the University of Utah, where she attended the David Eccles School of Business. She earned a Bachelor of Science degree in Business Management with a focus on Marketing. This educational foundation supports her extensive career in marketing, particularly in the healthcare and technology sectors.
Marketing Skills and Expertise
Kelli Castellano possesses a strong skill set in marketing analytics and operations, market research, and analysis. She demonstrates expertise in positioning and segmentation, media and analyst relations, content development, and event marketing. Her ability to create integrated marketing programs is a key aspect of her professional profile.
Career Timeline and Progression
Kelli Castellano's career spans over 15 years in B2B healthcare and enterprise technology/SaaS marketing. She began her marketing career as a Marketing Manager at Companion Technologies from 1999 to 2002, later advancing to Director of Marketing at the same company until 2006. She continued to build her expertise in various roles, including a Marketing Consultant position at Red Hat in 2009-2010, before taking on leadership roles at NextGen Healthcare, TigerConnect, and Viz.ai.