Michelle Koenigsknecht
About Michelle Koenigsknecht
Michelle Koenigsknecht serves as the Director of Marketing at AIGA Design in New York, where she has worked since 2020. With a decade of marketing experience, she has contributed to various roles and organizations, focusing on campaign strategy and event organization for design professionals.
Current Role at AIGA Design
Michelle Koenigsknecht serves as the Director of Marketing at AIGA Design since 2020. In this role, she has been involved in various initiatives aimed at enhancing the organization's outreach and engagement with design professionals. Her responsibilities include strategizing and launching campaigns focused on membership growth, acquisition, and retention. She has also played a key role in organizing national conferences, certificate courses, virtual events, and webinars, contributing to the professional development of the design community.
Previous Experience in Marketing
Before her current position, Michelle worked as the Marketing Communications Manager at AIGA Design for four months in 2019. She has held several marketing roles, including Director of Marketing and Communications at Wilmington Chamber of Commerce for seven months in 2019, and Senior Account Manager at Tayloe/Gray from 2015 to 2019. Additionally, she served as an Account Manager at Clear Blue, Inc. from 2011 to 2013 and as a Project Manager at Wray Ward from 2013 to 2015.
Education and Academic Background
Michelle Koenigsknecht earned a Bachelor of Arts degree in Strategic Communications and Business Administration from Elon University, where she studied from 2006 to 2010. Her educational background has provided her with a solid foundation in marketing principles and strategic thinking, which she applies in her professional roles.
Experience as an Indoor Cycling Instructor
In addition to her marketing career, Michelle has been working as an Indoor Cycling Instructor at Equinox since 2021. This role allows her to engage with individuals in a fitness environment, showcasing her diverse skill set and interests beyond marketing.
Skills and Interests in Marketing
Michelle has a decade of experience in marketing, during which she has witnessed the evolution of major social media platforms. She enjoys analyzing data and insights to assess the effectiveness of marketing strategies, demonstrating her analytical skills and commitment to continuous improvement. Michelle is also passionate about collaborating with dedicated individuals in her field.