Gena Carlstrom
About Gena Carlstrom
Gena Carlstrom is a Consumer Marketing Director with extensive experience in healthcare and technology marketing. She has held various senior marketing roles at Pfizer and other companies, and she holds an MBA from NYU Stern School of Business.
Current Role at Aimmune Therapeutics
Gena Carlstrom serves as the Consumer Marketing Director at Aimmune Therapeutics. She has held this position since 2021, contributing to the company's marketing strategies and initiatives. In her role, she focuses on developing consumer marketing strategies that align with the company's goals and objectives.
Previous Experience at Pfizer
Gena Carlstrom has extensive experience at Pfizer, where she held multiple positions over several years. She worked as a Senior Marketing Manager for the Women's Health Portfolio from 2014 to 2016, and as a Consumer Senior Marketing Manager for Spiriva from 2011 to 2014. Additionally, she served as Senior Manager for the Global Oncology Access Program from 2010 to 2011, and as Senior Manager for Market Research and Analytics for Lipitor from 2008 to 2010. Her roles involved managing various marketing initiatives and collaborating with cross-functional teams.
Experience in SaaS Technology and Other Industries
Gena Carlstrom has a diverse industry background that includes healthcare, SaaS technology, beauty, and hospitality. She worked as a Senior Product Marketing Manager at Stampli from 2019 to 2021 and as a Senior Marketing Manager for QuickBooks Online at Intuit from 2017 to 2019. This varied experience has equipped her with a broad understanding of different market dynamics and customer needs.
Education and Academic Background
Gena Carlstrom holds an MBA from NYU Stern School of Business and a BA from Bowdoin College. She also studied abroad at The University of Edinburgh. Her educational background has provided her with a strong foundation in business and marketing principles, which she applies in her professional roles.
Strategic Marketing Expertise
Gena Carlstrom specializes in developing marketing strategies and content that uncover customer insights and tell compelling customer stories. She employs a strategic and analytical approach to building operating and go-to-market plans. Her expertise includes managing brands at various stages, including launch, growth, and maturity, while working with cross-functional teams both in the US and globally.