Ashna Mehta
About Ashna Mehta
Ashna Mehta is the Head of Brand Communication at air up, with over eight years of experience in brand management and marketing across various industries. She has previously held roles at companies such as PrettySecrets, Pipa • Bella, and Linen Club, and has a strong academic background in design and fashion management.
Current Role at air up
Ashna Mehta serves as the Head of Brand Communication at air up, a position she has held since 2020. In this role, she is responsible for overseeing the brand's communication strategy and ensuring alignment with its marketing objectives. Her work focuses on enhancing brand visibility and engagement within the Greater Munich Metropolitan Area.
Previous Experience in Brand Marketing
Prior to her current role, Ashna Mehta accumulated extensive experience in brand marketing. She worked as a Senior Brand Manager at Pipa • Bella from 2016 to 2019, where she developed and executed marketing strategies. Before that, she served as the Assistant Manager of Brand Marketing at PrettySecrets for one year in 2015. Her career also includes a role as Vice President of Brand Marketing at Pipa • Bella for 10 months in 2019.
Education and Expertise
Ashna Mehta holds a Bachelor of Design in Fashion/Apparel Design from Symbiosis Institute of Design, where she studied from 2008 to 2012. She also earned a Master's degree in Fashion Management from Domus Academy in 2013. Her educational background is complemented by her expertise in brand marketing, content management, public relations, and influencer marketing.
Teaching Experience
In addition to her marketing roles, Ashna Mehta has experience in academia. She worked as a Visiting Associate Professor at INIFD from 2013 to 2014, where she contributed to the education of aspiring fashion professionals. This role allowed her to share her industry knowledge and insights with students.
Diverse Industry Experience
Throughout her career, Ashna Mehta has gained over eight years of experience in brand management across various industries, including bespoke menswear, lingerie, jewellery, and food & beverage. Her diverse background has equipped her with a comprehensive understanding of direct-to-consumer marketing and creative campaign development.