Daniel Shunn
About Daniel Shunn
Daniel Shunn is the Head of CRM at air up, where he has worked since 2020. He has extensive experience in CRM and marketing, having held various roles in companies such as Heetch, Deliveroo, and Discovery Inc.
Current Role at air up
Daniel Shunn serves as the Head of CRM at air up, a position he has held since 2020. In this role, he is responsible for developing and implementing customer relationship management strategies that enhance customer engagement and retention. His expertise in CRM allows him to effectively analyze customer data and tailor marketing efforts to meet the needs of air up's diverse customer base.
Previous Experience in CRM Management
Before joining air up, Daniel held several significant roles in CRM management. He worked as Head of CRM at Heetch from 2019 to 2020, where he focused on customer engagement strategies. Additionally, he served as Senior CRM Strategy Manager at Deliveroo from 2016 to 2018, contributing to the development of customer loyalty programs and marketing initiatives.
Background in Marketing and Account Management
Daniel has a solid background in marketing and account management. He worked as Marketing Manager for BT Sport on a secondment in 2016 for four months. His earlier roles include Account Manager at Result Customer Communications from 2013 to 2015 and Senior Account Manager at Zone from 2015 to 2016. These experiences provided him with a comprehensive understanding of client relations and marketing strategies.
Education and Expertise
Daniel studied Marketing Management at IMM GSM from 2007 to 2009, where he gained foundational knowledge in marketing principles. He also attended King Edward VII School from 2000 to 2004. His education, combined with his extensive experience in CRM and digital strategy, equips him with the skills necessary to excel in his current role.
Skills in Data Analysis and Digital Strategy
Daniel possesses strong skills in data analysis and digital strategy, which are critical for effective CRM management. He has a proven track record in managing CRM strategies across various industries, including food, FMCG, sport, and telecoms. His expertise in email marketing further enhances his ability to engage customers and drive business growth.