Daria Spitkovskaya
About Daria Spitkovskaya
Daria Spitkovskaya serves as the Head of Global Brand & Portfolio Management at air up, where she utilizes consumer insights to enhance brand and product development. With a diverse background in FMCG, retail, e-commerce, and consulting, she has accumulated significant experience in managing brand strategies and innovations since joining air up in 2020.
Work at air up
Daria Spitkovskaya has been serving as the Head of Global Brand & Portfolio Management at air up GmbH since 2020. In this role, she focuses on leveraging consumer insights to inform brand and product development strategies. Her responsibilities include managing the brand and product portfolio strategy and driving innovation within the company. Daria's work is integral to the company's mission of enhancing consumer experiences through innovative product offerings.
Education and Expertise
Daria Spitkovskaya possesses a strong background in consulting, having worked at L.E.K. Consulting. Her expertise extends across various sectors, including fast-moving consumer goods (FMCG), retail, e-commerce, and proptech. This diverse experience equips her with a comprehensive understanding of market dynamics and consumer behavior, which she applies in her current role at air up.
Background
Before joining air up, Daria gained valuable experience in the home and living sector during her tenure at Westwing. She also worked in the intimate lifestyle industry at Amorelie, where she further developed her skills in brand and product management. This varied background has contributed to her ability to navigate different market segments effectively.
Achievements
Daria Spitkovskaya has successfully managed brand and product portfolio strategies at air up, contributing to the company's growth and innovation in the beverage market. Her focus on consumer insights has played a key role in shaping product development initiatives, ensuring that the brand remains responsive to consumer needs and preferences.