Erini Anthopoulos
About Erini Anthopoulos
Erini Anthopoulos is an Influencer Marketing Manager with a diverse background in recruitment and marketing. She has worked in various roles across multiple companies, including air up® and Robert Half, and holds degrees in Liberal Arts and Public Relations.
Work at air up
Erini Anthopoulos currently serves as the Influencer Marketing Manager at air up®, a position she has held since 2023. In this role, she focuses on crafting engaging narratives and leveraging influencer partnerships to enhance brand success. Prior to this position, she worked at air up® as a Recruitment Manager from 2021 to 2023, and as an HR Business Partner from 2022 to 2023. Her experience at air up® highlights her versatility and adaptability in transitioning from recruitment to influencer marketing.
Education and Expertise
Erini Anthopoulos studied at Kirkwood Community College, where she earned an Associate of Arts degree in Liberal Arts. She furthered her education at Cleveland State University, focusing on Public Relations, Advertising, and Applied Communication, and achieved recognition from the School of Journalism and Promotional Communication. Her educational background supports her expertise in both talent acquisition and influencer marketing.
Background
Erini Anthopoulos has a diverse professional background, beginning her career in marketing and communications. She worked as a Marketing Manager at The Driftwood Restaurant Group from 2014 to 2015 and held various roles at The Adcom Group, including Assistant Account Executive and Account Services Intern. Her experience also includes positions at Robert Half, where she served as Senior Recruiter and Assistant Vice President, Division Director from 2015 to 2021.
Achievements
Throughout her career, Erini Anthopoulos has demonstrated a strong focus on creating impactful collaborations in the influencer marketing space. Her transition from recruitment to influencer marketing showcases her adaptability and the unique blend of skills she possesses in both areas. This versatility allows her to approach brand and talent management comprehensively, enhancing the effectiveness of her marketing strategies.