Estefania Díaz
About Estefania Díaz
Estefania Díaz is an Online Marketing Manager with a background in business administration and marketing. She has extensive experience in managing social media campaigns and optimizing marketing strategies, currently working at air up GmbH in Munich, Germany.
Work at air up GmbH
Estefania Díaz has been serving as the Online Marketing Manager at air up GmbH since 2020. In this role, she focuses on designing and implementing performance roadmaps to enhance online marketing strategies. She plays a crucial role in bridging communication between air up GmbH and its external marketing agency, ensuring effective collaboration and strategy execution. Her responsibilities include managing social media marketing campaigns across various platforms, including Facebook, Instagram, TikTok, and Snapchat.
Education and Expertise
Estefania Díaz studied at Universidad del Valle de Toluca, S.C., where she earned a Bachelor’s degree in Business Administration and Marketing from 2010 to 2014. This educational background has equipped her with the necessary skills and knowledge to excel in her marketing career. Her expertise includes managing social media marketing campaigns, A/B testing for insights acquisition, and optimizing marketing channels.
Background in Marketing
Before joining air up GmbH, Estefania Díaz gained diverse experience in the marketing field. She worked as an Online Marketing Analyst at Encode Media from 2014 to 2015 in Ciudad de México, where she developed her analytical skills. She then transitioned to Smartup_es as an Online Performance Specialist for four months in 2016. Following this, she served as a Project Manager for Marketing Solutions at trivago from 2016 to 2020 in Düsseldorf, Germany, where she honed her project management and marketing solution skills.
Previous Experience as an English Teacher
Estefania Díaz began her professional career as an English Teacher at Interlingua in 2010, where she taught for eight months in Toluca and surrounding areas in Mexico. This early experience contributed to her communication skills and ability to engage with diverse audiences.
Passion for Environmental Advocacy
Estefania Díaz is passionate about environmental advocacy, which she integrates into her marketing strategies. This commitment enhances brand engagement and aligns with the values of air up GmbH, reflecting her dedication to promoting sustainability through her professional work.