Florian Friedel
About Florian Friedel
Florian Friedel serves as the Head of Global Brand & Portfolio at air up, bringing extensive experience in marketing and brand management across various companies. He has held roles at organizations such as The Boston Consulting Group and adidas Group, and has a strong academic background in business and economics.
Current Role at air up
Florian Friedel serves as the Head of Global Brand & Portfolio at air up, a position he has held since 2021. In this role, he oversees brand strategy and portfolio management, contributing to the company's growth and market presence. His leadership focuses on enhancing brand recognition and aligning product offerings with consumer needs.
Previous Experience at air up
Prior to his current role, Florian Friedel worked at air up as Manager Strategy & Corporate Development for four months in 2021. During this time, he was involved in strategic initiatives aimed at enhancing the company's corporate development and operational efficiency in München, Bayern.
Educational Background
Florian Friedel has a diverse educational background. He studied at Otto-Friedrich-Universität Bamberg, earning a Bachelor of Arts in European Economic Studies from 2006 to 2010. He then pursued a Master of Science in Business, Management, Marketing, and related support services at The Julius Maximilians University of Würzburg from 2012 to 2014. Additionally, he studied Wirtschaftswissenschaften and Marketing at Universidad de Jaén for one year in 2008.
Professional Experience Overview
Florian Friedel has accumulated extensive professional experience across various roles. He worked as a Senior Marketing Specialist at The Boston Consulting Group from 2016 to 2018 and as a Marketing & Sales Specialist from 2014 to 2016. He also held positions at diffferent as a Senior Consultant and at adidas Group as a Project Manager. His early career included roles as a Student Consultant at va-Q-tec AG and as an Intern at Barbara Becker | Strategische Qualitätsentwicklung.
Core Beliefs and Values
Florian Friedel believes in the transformational power of experiences and emphasizes the importance of human connection in professional settings. His approach to leadership and collaboration reflects these values, fostering an environment that prioritizes client satisfaction and high standards in international contexts.