Irene Fecke
About Irene Fecke
Irene Fecke is a Senior Brand & Portfolio Manager at air up, with extensive experience in strategic brand development and project management across various sectors. She holds an Executive MBA from TUM School of Management and has worked in multiple roles focused on customer-centric business model innovation and organizational development.
Current Role at air up
Irene Fecke serves as the Senior Brand & Portfolio Manager at air up, a position she has held since 2022. In this role, she focuses on brand strategy and portfolio management, contributing to the company's growth and market presence. Her expertise in customer-centric business model innovation is pivotal in shaping the brand's approach to consumer engagement and product development.
Previous Experience at VORN Strategy Consulting
Before joining air up, Irene worked as a Strategic Brand Development & Marketing Intern at VORN Strategy Consulting from 2015 to 2016. During her five-month tenure in the Hamburg Area, Germany, she gained valuable insights into brand strategy and marketing, laying the groundwork for her future roles in brand management.
Professional Background at rpc - The Retail Performance Company
Irene Fecke was employed as a Senior Strategy Consultant at rpc - The Retail Performance Company from 2016 to 2020. Over four years in the Munich Area, Germany, she focused on strategic consulting for retail and sales organizations, enhancing her skills in project management and organizational development.
Education and Expertise
Irene holds an Executive MBA in Business & IT from TUM School of Management, which she completed from 2020 to 2021. Additionally, she studied Psychology and Management at the International School of Management, earning her Bachelor's Degree from 2012 to 2015. Her academic background is complemented by an Exchange Semester at Southampton Solent University in 2014, further enriching her understanding of business dynamics.
Leadership Experience and Specialization
Irene has over two years of leadership experience as an operational project manager, focusing on strategic projects across various corporate functions. Her specialization includes customer-centric business model innovation, sales channel optimization, and touchpoint design, which are critical in enhancing customer experiences and driving business success.