Jaro Kovacs
About Jaro Kovacs
Jaro Kovacs is an Art Director specializing in Creation and Branding, currently working at air up GmbH in München. He has a background in corporate design and motion design, and he co-founded the surf fashion label WavePatrol in 2016.
Work at air up
Currently, Jaro Kovacs serves as the Art Director for Creation & Branding at air up GmbH. He has held this position since 2020, contributing to the company's visual brand communication. His role involves directing both internal and external designers, ensuring a cohesive and impactful brand identity. Kovacs' expertise in corporate design and marketing plays a significant role in shaping the brand's presence in the market.
Previous Experience at Zum goldenen Hirschen
Before joining air up GmbH, Jaro Kovacs worked as an Art Director at Zum goldenen Hirschen from 2011 to 2020, a tenure of nine years in München. During his time there, he gained extensive experience in 360° campaigns, corporate design, motion design, online marketing, and video and photography productions. This experience has equipped him with a diverse skill set applicable to various aspects of branding and marketing.
Entrepreneurial Venture with WavePatrol
In addition to his role at air up, Jaro Kovacs co-founded a surf fashion label called WavePatrol in spring 2016. He manages all aspects of branding, product design, and marketing for the label. This entrepreneurial venture allows him to apply his design and marketing skills in a creative and dynamic industry, further enhancing his professional portfolio.
Education and Expertise
Jaro Kovacs studied Kommunikationsdesign at Akademie an der Einsteinstraße U5, where he achieved a Diplom from 2008 to 2011. His education provided a strong foundation in design principles and practices, which he has applied throughout his career in various roles, including art direction and branding.