Katharina Gasch
About Katharina Gasch
Katharina Gasch is a CRM Manager with a diverse background in e-commerce, marketing, and communication. She has worked in various roles across multiple countries, including positions at G-Star RAW and Dollar Shave Club, and has a strong passion for innovative environments.
Current Role at air up
Katharina Gasch has been serving as the CRM Manager at air up since 2022. In this role, she focuses on customer relationship management strategies to enhance customer engagement and retention. Her responsibilities include analyzing customer data and implementing effective communication strategies to improve overall customer experience.
Previous Experience in Ecommerce and Marketing
Before her current position, Katharina worked as an Ecommerce Coordinator for G-Star RAW from 2021 to 2022, where she managed online sales strategies for the DACH, CEE, and Nordics regions. She also held the position of Social Media Coordinator at Dollar Shave Club from 2018 to 2020, where she was responsible for managing social media content and community engagement.
Educational Background
Katharina Gasch completed her secondary education at Immanuel Kant Gymnasium Teltow, achieving Abitur/A-Levels from 2005 to 2012. She then pursued higher education at Goethe University, where she studied Educational Psychology and earned a Bachelor of Arts (BA) from 2012 to 2015.
Volunteer Experience
Katharina has participated in various volunteer projects through Workaway during a two-year travel period across Australia and Asia. Additionally, she served as a Marketing Advisor on a volunteer basis at Sibö from 2020 to 2021, contributing her skills to support marketing initiatives.
Skills and Personal Attributes
Katharina is recognized for her strong communication skills, emphasizing the significance of effective messaging in both written and spoken forms. She has experience in training new employees and enjoys working in innovative and agile environments. Colleagues describe her as organized, problem-solving, and positive.