Toma Perret
About Toma Perret
Toma Perret serves as the Head of Global Brand Strategy at air up and has extensive experience in brand strategy and design, having worked in various roles across multiple companies since 2000.
Work at air up
Toma Perret serves as the Head of Global Brand Strategy at air up, a position he has held since 2020. In this role, he is responsible for developing and implementing brand strategies that enhance the company's market presence. His work focuses on aligning the brand's messaging and identity with its overall business objectives. Based in Zurich, Switzerland, he has contributed to the brand's growth and recognition in the competitive beverage industry.
Education and Expertise
Toma Perret studied Graphic Design at Schule für Gestaltung Basel, completing his studies from 1995 to 2000. This five-year program provided him with a solid foundation in design principles and practices. His educational background informs his approach to brand strategy and communication, allowing him to integrate design effectively into his strategic initiatives.
Background
Toma Perret has a diverse professional background in brand strategy and design. He began his career as a Designer at Networkers Interactive SA from 2000 to 2001. He later worked as an Independent Art Director & Designer at Toma Perret – Brand Communications in New York from 2011 to 2012. His experience spans various roles, including Managing Partner at VICE Switzerland GmbH and Head of Brand at siroop, showcasing his versatility in the field of brand communication.
Previous Roles in Brand Strategy
Before his current position at air up, Toma Perret held several significant roles in brand strategy and design. He was the Art & Creative Director at Toma Perret – Brand Design & Brand Communication from 2014 to 2016. He also served as Head of Brand at siroop from 2017 to 2018. These positions allowed him to refine his skills in brand development and communication, contributing to his expertise in global brand strategy.