Uzair Mirza
About Uzair Mirza
Uzair Mirza is a Project Manager specializing in Brand Strategy at air up in Munich, Germany. He has a diverse background in strategy and marketing, with previous roles at Mindshare, Creative Chaos, and Sanofi, and holds an MBA from Mannheim Business School.
Current Role at air up
Uzair Mirza serves as Project Manager - Brand Strategy at air up, a position he has held since 2021. In this role, he focuses on developing and implementing brand strategies that align with the company's objectives. His responsibilities include managing projects that enhance brand visibility and consumer engagement. Based in Munich, Bavaria, Germany, he contributes to the company's mission of innovating in the beverage industry.
Previous Experience in Media Planning and Strategy
Prior to his current role, Uzair Mirza worked at Mindshare as a Media Planner for Unilever from 2019 to 2020. He gained valuable experience in media strategy and planning during this time. Before that, he held positions at Creative Chaos, where he served as Assistant Manager, Strategy from 2018 to 2019 and as Strategy Executive from 2017 to 2018. His early career also included internships at Sanofi and Continental Biscuit Limited, where he focused on marketing.
Educational Background and Certifications
Uzair Mirza studied at Mannheim Business School, where he completed a Full-Time MBA from 2020 to 2021. He also achieved a Management Analytics Certificate in Business Analytics during his time at the same institution in 2020. Earlier, he earned a Bachelor of Business Administration (BBA) in Marketing from the Institute of Business Administration, Karachi, from 2013 to 2017. His educational background supports his expertise in strategy and analytics.
Skills and Specializations
Uzair Mirza has a background in providing solutions to complex business and technology challenges through research and strategy-building. He specializes in driving strategy and design by utilizing data and persona-building techniques. His experience spans digital transformation across various industries, including healthcare, telecommunications, and consumer goods. He is known for taking ownership of projects and fostering curiosity in his professional endeavors.
Advisory Experience and Client Engagement
Uzair Mirza has experience advising startups and C-level clients on user experience and ideation. His role often involves collaborating with diverse stakeholders to develop strategies that enhance user engagement and drive business growth. This advisory capacity complements his project management and strategic planning skills, making him a valuable asset in any business environment.