何健新
About 何健新
何健新 is the Head of Social Media and Content Marketing at AirAsia, where he has worked since 2017. He has a strong background in marketing and advertising, with experience in building teams and managing content strategies.
Current Role at AirAsia
Currently, 何健新 serves as the Head of Social Media and Content Marketing at AirAsia, a position held since 2017. In this role, he focuses on developing and executing strategies that enhance the company's online presence and engagement. His responsibilities include managing social media initiatives and overseeing content marketing efforts to drive brand awareness and customer interaction.
Previous Experience in Project Management
Before joining AirAsia, 何健新 worked as an Assistant Project Manager at 环球市场 in Guangzhou from 2003 to 2004. This role provided him with foundational experience in project management, where he contributed to various initiatives and learned the dynamics of managing projects within a corporate setting.
Educational Background in Marketing and Advertising
何健新 studied at 英国莱斯特大学, where he earned a Master of Science in Marketing from 2002 to 2003. He also holds a Bachelor's degree in Advertising from 暨南大学, where he studied from 1998 to 2002. His educational background equips him with a strong foundation in marketing principles and advertising strategies.
Achievements in Content Marketing and Brand Development
In his current role, 何健新 has implemented a comprehensive SCRM system on WeChat to improve customer relationship management. He played a significant role in establishing the 'Southeast Asia Travel Expert' brand image through strategic partnerships with notable brands such as DJI and Douyin. Additionally, he has successfully launched co-branding campaigns with major companies like Airbnb and P&G, enhancing the social branding of AirAsia.
Leadership in Content Creation and Community Engagement
何健新 has extensive experience in building and managing new teams, particularly in the realm of content creation. He developed and managed two major PUGC creator teams: the AirAsia Video Creator Club and the Travel Intelligence Club. He also led the creation of a 'Creators Club' project, fostering collaboration with emerging creators through content exchange, which has provided AirAsia with valuable content resources.