Abigail Yao
About Abigail Yao
Abigail Yao is a Campaign Manager at AirAsia, where she has worked since 2018. She has a background in communication, holding a Bachelor's degree from Ateneo De Manila University and two Master's degrees from UCL and Roskilde University.
Work at AirAsia
Abigail Yao has been employed at AirAsia since 2018, currently serving as a Campaign Manager. Her role involves overseeing marketing campaigns and strategies to enhance brand visibility and customer engagement. Prior to her current position, she worked at AirAsia as a Digital Content Team Lead from 2014 to 2018, where she managed content creation and digital marketing initiatives. Additionally, she held the position of Content Executive from 2012 to 2014, contributing to the development of content strategies for the airline.
Previous Experience in Media
Before joining AirAsia, Abigail Yao gained experience in the media industry. She worked at Adobo Magazine as a Senior Writer for three months in 2010, followed by a role as Associate Editor from 2010 to 2011. Her early career included a position as an Editorial Assistant at Summit Media from 2005 to 2006. These roles provided her with valuable insights into content creation and editorial processes within the publishing sector.
Education and Expertise
Abigail Yao holds a Bachelor of Arts in Communication from Ateneo De Manila University, where she studied from 2000 to 2004. She furthered her education by obtaining two Master of Arts degrees in Communication, one from UCL from 2006 to 2008 and another from Roskilde University in 2007. Her academic background equips her with a solid foundation in communication theories and practices, which she applies in her professional roles.
Career Timeline
Abigail Yao's career spans various roles in both the airline and media industries. She began her professional journey as an Editorial Assistant at Summit Media from 2005 to 2006. She then transitioned to Adobo Magazine, where she held multiple positions, including Senior Writer and Associate Editor, from 2010 to 2011. Following her media experience, she joined AirAsia as a Content Executive in 2012, progressing to Digital Content Team Lead in 2014, and ultimately becoming Campaign Manager in 2018.