Adelheid Bokau
About Adelheid Bokau
Adelheid Bokau serves as the Head of Ancillary Income at airasia, a position she has held since 2010. With a background in sales and promotions, she has previously worked at Four Seasons Hotels and PT. Mitra Adiperkasa Tbk.
Work at AirAsia
Adelheid Bokau has served as the Head of Ancillary Income at AirAsia since 2010, marking over 14 years in this role. In addition to her primary responsibilities, she also holds the position of Head of Sales and Distribution at the same company. Her tenure at AirAsia has been characterized by her focus on enhancing revenue streams through ancillary services.
Previous Experience in Hospitality
Before joining AirAsia, Adelheid Bokau worked at Four Seasons Hotels and Resorts as a Sales Coordinator from 1996 to 2003. During her seven years in this role, she was based in Jakarta, Jakarta Raya, Indonesia. This experience provided her with a strong foundation in sales and customer service within the hospitality industry.
Career in Advertising and Promotions
Adelheid Bokau worked as an Advertising and Promotions Executive at PT. Mitra Adiperkasa Tbk from 2003 to 2005. Her two-year tenure in this position allowed her to develop skills in marketing and promotional strategies, further enhancing her professional portfolio.
Educational Background
Adelheid Bokau studied at Houston Community College, where she earned an Associate's degree from 1995 to 1996. Prior to that, she attended Labs School in Jakarta from 1992 to 1994 and North Daviess High School in the USA from 1994 to 1995. Her educational journey reflects a diverse background that spans multiple countries.