Adeline Peng
About Adeline Peng
Adeline Peng is a Senior Marketing Executive at AirAsia, where she has worked since 2021. She has a background in digital marketing and a Bachelor of Science in Economics from the University of Exeter.
Work at AirAsia
Adeline Peng has been serving as a Senior Marketing Executive at AirAsia since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and customer engagement. Her responsibilities include overseeing marketing campaigns and collaborating with cross-functional teams to drive business objectives. Adeline's expertise in digital marketing and her background in economics contribute to her effectiveness in this position.
Previous Experience in Digital Marketing
Prior to her current role, Adeline worked as a Digital Marketing Executive at Smobble Sdn Bhd from 2019 to 2020. During her tenure, she was involved in creating and executing digital marketing strategies that aimed to increase online presence and customer interaction. Additionally, she served as a Digital E-commerce Editor at IKEA from 2020 to 2021, where she managed content for the company's online platforms.
Education and Expertise
Adeline Peng earned her Bachelor of Science degree in Economics from the University of Exeter, completing her studies from 2015 to 2018. Her academic background provides a strong foundation for her marketing strategies, particularly in understanding market dynamics and consumer behavior. She also gained practical experience as an Exam Support Worker at the University of Exeter and completed a six-month internship at CIMB in 2017.
Advocacy for Social and Environmental Awareness
Adeline advocates for social and environmental awareness through her work in creative content marketing. She emphasizes the importance of integrating sustainability into marketing initiatives, aiming to raise awareness and promote responsible practices among consumers. Her commitment to these causes reflects her belief in the role of marketing as a tool for positive change.
Skills in Customer Experience Strategies
Adeline possesses strong interpersonal and communication skills, which she utilizes to enhance customer experience strategies. Her ability to connect with diverse audiences allows her to tailor marketing efforts effectively, ensuring that customer needs and preferences are met. This skill set is crucial in her roles within the marketing sector.