Al Chen
About Al Chen
Al Chen serves as the Country Head of Commercial at AirAsia, a position he has held since 2015. He has a strong academic background in Economics and Business Administration, with degrees from Fu Jen Catholic University, National Taiwan University, and the University of North Carolina at Charlotte.
Work at AirAsia
Al Chen has served as the Country Head of Commercial at AirAsia since 2015. In this role, he oversees commercial operations and strategies for the airline in Malaysia. His responsibilities include driving revenue growth, managing partnerships, and enhancing customer engagement. Chen's leadership has contributed to AirAsia's position in the competitive airline market.
Education and Expertise
Al Chen holds a Bachelor's degree in Economics from Fu Jen Catholic University, where he studied from 1984 to 1988. He furthered his education by obtaining a Master of Business Administration from the University of North Carolina at Charlotte, studying from 1991 to 1993. Additionally, he earned a Master's degree in Business Administration and Management from National Taiwan University, completing his studies from 2009 to 2012. This educational background provides him with a strong foundation in economics and business management.
Background
Before joining AirAsia, Al Chen accumulated extensive experience in marketing and management. He worked at Wrigley for 13 years, where he held the positions of Marketing Director and Marketing Manager from 2000 to 2013 in Chicago, Illinois. His experience in the consumer goods sector equipped him with valuable skills in brand management and strategic marketing.
Professional Experience
Al Chen has a diverse professional background that spans over two decades. His tenure at Wrigley involved significant contributions to marketing strategies and brand development. Following this, his role at AirAsia as Country Head, Commercial has allowed him to apply his marketing expertise in the aviation industry, focusing on commercial growth and operational efficiency.