Alfred Cheong
About Alfred Cheong
Alfred Cheong is a Market Manager at AirAsia, where he has worked since 2022. He has a background in hospitality management and has held various roles in business development and growth management across several companies in Malaysia.
Current Role at AirAsia
Alfred Cheong currently serves as the Market Manager at AirAsia, a position he has held since 2022. In this role, he is responsible for managing market strategies for the AirAsia SuperApp, which integrates various travel and lifestyle services. His work focuses on enhancing the digital platform's offerings, ensuring a seamless experience for users. Cheong operates from Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
Previous Experience in Hospitality and Business Development
Before joining AirAsia, Alfred Cheong accumulated extensive experience in the hospitality and business development sectors. He worked at ZEN Rooms as Growth Manager from 2016 to 2018, where he contributed to the company's expansion efforts. His role as Business Development Lead at 3ciety lasted for six months in 2016. Cheong also held positions at OYO Malaysia and SmartRetail as Business Development Manager, further solidifying his expertise in market growth strategies.
Educational Background in Hospitality Management
Alfred Cheong studied Hospitality Administration/Management at Taylor's University from 2008 to 2010, where he earned a French Diploma in Hospitality Management. He furthered his education at L'Universite De Toulouse II - Le Mirail, obtaining a Bachelor’s Degree in Hospitality Administration/Management from 2010 to 2012. This educational foundation has equipped him with the necessary skills for his roles in the hospitality and business sectors.
Work History in Sales and Account Management
Cheong's career includes significant roles in sales and account management. He worked as an Account Executive at Nom Nom Media from 2014 to 2015. Additionally, he served as a Sales Coordinator at Starwood Hotels & Resorts Worldwide, Inc. from 2012 to 2014. These positions contributed to his understanding of market dynamics and customer relationship management.
Contributions to Digital Platform Expansion
Alfred Cheong has played a key role in the expansion of AirAsia's digital platform, particularly the AirAsia SuperApp. His contributions focus on integrating travel and lifestyle services, enhancing user engagement and satisfaction. Cheong's experience in managing market strategies for digital platforms positions him as a valuable asset in the evolving landscape of travel technology.