Alisha Shaharuddin
About Alisha Shaharuddin
Alisha Shaharuddin is a Creative Strategist and Senior Brand Manager at AirAsia, where she has worked since 2022. She has extensive experience in branding, intellectual property management, and copywriting, having held various roles in notable companies such as Lion & Lion Digital Agency and Geometry Global.
Current Role at AirAsia
Alisha Shaharuddin currently serves as a Creative Strategist and Senior Brand Manager at AirAsia, a position she has held since 2022. In this role, she is responsible for managing trademarks and branding for the AirAsia brand, demonstrating her proficiency in intellectual property management. Additionally, she consults on copywriting for the AirAsia group, showcasing her expertise in crafting brand narratives. Her work involves strategic planning and execution of brand initiatives that align with the company's objectives.
Previous Experience at AirAsia
Prior to her current role, Alisha Shaharuddin worked at AirAsia in various capacities. She served as the Internal Communications Manager from 2017 to 2019, where she focused on enhancing internal messaging and employee engagement. Following that, she held the position of Head of Copy from 2019 to 2022, overseeing copywriting efforts and ensuring brand consistency across all communications. Her extensive experience at AirAsia highlights her deep understanding of the brand and its communication strategies.
Work at Lion & Lion Digital Agency
Alisha Shaharuddin worked at Lion & Lion Digital Agency as a Content Strategist, where she led a team and served as the Interim Head of Department from 2016 to 2017. During her tenure, she was responsible for developing content strategies that effectively engaged audiences and enhanced brand visibility. Her leadership role in this position contributed to the agency's creative output and client satisfaction.
Educational Background
Alisha Shaharuddin has a diverse educational background. She studied Graphic Design at the Center for Advance Design (CENFAD), earning a Diploma from 2004 to 2006. Earlier, she attended Harare International School from 2001 to 2004 and Vienna International School from 1995 to 1998. Additionally, she spent a year at the New International School of Thailand in 1999 and attended Sayfol International School from 2000 to 2001. This varied education has equipped her with a broad skill set in design and communication.
Copywriting and Creative Roles
Alisha Shaharuddin has extensive experience in copywriting and creative roles across various agencies. She worked as a Copywriter at Geometry Global from 2014 to 2015, RAPP from 2011 to 2012, Draftfcb from 2009 to 2010, and Dentsu from 2012 to 2013. Additionally, she served as a Creative Group Head (Copy) at iris Worldwide from 2015 to 2016 and as a Copywriter at Leo Burnett Group from 2013 to 2014. Her roles involved creating compelling copy and digital content, contributing to successful marketing campaigns.