Angelyn S.
About Angelyn S.
Angelyn S. is the Head of Social at AirAsia, where she has worked since 2021. She has extensive experience in social media management, having held key roles at various companies, including Lion & Lion and IPG Mediabrands, and has demonstrated crisis management skills during significant events.
Current Role at AirAsia
Angelyn S. serves as the Head of Social at AirAsia, a position she has held since 2021. In this role, she oversees the development and implementation of social media strategies to enhance the airline's online presence. Her responsibilities include managing social media campaigns, community engagement, and content creation to connect with AirAsia's audience effectively.
Previous Experience at Lion & Lion
Prior to her current role, Angelyn worked at Lion & Lion as the Head of Social COE from 2020 to 2021 in Kuala Lumpur, Malaysia. During her tenure, she focused on leading social media initiatives and enhancing the agency's social media capabilities.
Experience at IPG Mediabrands
Angelyn's career includes significant roles at IPG Mediabrands, where she held various positions from 2012 to 2018. She started as a Social Media Specialist, progressed to Senior Social Media Specialist, and later became the Social Manager (Architect). She also served as the Head of Rally (Associate Director) and Social Media Director, contributing to multiple campaigns and client engagements.
Crisis Management Skills
Angelyn demonstrated her crisis management skills while managing social media strategies for Malaysia Airlines during the MH370 and MH17 crises. Her involvement included community management and communication strategies to address public concerns and maintain brand integrity during challenging times.
Educational Background
Angelyn studied at the University of South Australia, where she earned a Bachelor of Arts (BA) in Communication and Media Management from 2008 to 2011. This educational background provided her with foundational knowledge and skills applicable to her career in social media and communications.