Ariff Yusof
About Ariff Yusof
Ariff Yusof is a copywriter with a background in journalism and digital marketing, specializing in Bahasa Malaysia copywriting. He has worked with notable brands and has experience in various industries, including technology and sports.
Work at AirAsia
Ariff Yusof has been employed at AirAsia as a Copywriter since 2019. His role involves creating engaging content that aligns with the brand's marketing strategies. He has contributed to various projects during his tenure, enhancing the company's communication efforts in the competitive airline industry. His experience at AirAsia spans over five years, during which he has developed a strong understanding of the travel and hospitality sector.
Education and Expertise
Ariff Yusof holds a Bachelor's Degree in Business/Corporate Communications from Universiti Industri Selangor, where he studied from 2011 to 2013. He furthered his education by obtaining a Master's degree in Integrated Marketing Communication from Universiti Sains Malaysia, completing his studies from 2017 to 2019. His academic background has equipped him with a solid foundation in communication strategies, which he applies in his professional work.
Background in Journalism
Ariff Yusof began his career in journalism, working at Utusan Malaysia. He covered various beats, including politics, entertainment, and crime. This experience in journalism provided him with strong writing skills and the ability to convey information effectively, which he later applied to his work in digital marketing and copywriting.
Experience in Digital Marketing
Ariff transitioned from journalism to digital marketing, gaining expertise in Bahasa Malaysia copywriting at Lion & Lion Digital. He worked at Lion & Lion Digital Agency from 2015 to 2018, where he honed his skills in creating compelling content for various industries. His portfolio includes work with notable brands such as Apple Malaysia, McDonald's, and FIFA World Cup, demonstrating his versatility as a copywriter.
Translation Services
In addition to his primary role as a copywriter, Ariff Yusof offers translation services as a side hustle. He has worked with clients such as iproperty.com.my and Jeju Tourism Organisation. His translation work includes a variety of content types, such as movie scripts and radio scripts, showcasing his linguistic capabilities and adaptability in different content formats.