Asyila Tarmizi
About Asyila Tarmizi
Asyila Tarmizi is a Senior Executive in Digital Marketing (CRM) at AirAsia, with a strong background in public relations and mass communication. She has expertise in CRM strategies and has previously held positions at WCT Berhad and dentsu international.
Work at AirAsia
Asyila Tarmizi serves as a Senior Executive in Digital Marketing (CRM) at AirAsia. She has been in this role since 2021, contributing to the company's marketing strategies and customer relationship management initiatives. Her position is based in the Federal Territory of Kuala Lumpur, Malaysia. In this capacity, she leverages her expertise in CRM strategies to enhance customer engagement and retention.
Previous Experience in Digital Marketing
Prior to her current role at AirAsia, Asyila worked at dentsu international as a CRM Specialist from 2020 to 2021. In this position, she focused on developing and implementing customer relationship management strategies. Additionally, she held the role of Advertising and Promotions (Loyalty) Executive at WCT Berhad from 2018 to 2020, where she was involved in loyalty programs and promotional activities.
Education and Expertise
Asyila Tarmizi holds a Bachelor's Degree in Public Relations from Universiti Teknologi MARA, where she studied from 2014 to 2016. She also completed a Diploma in Mass Communication/Media Studies at Universiti Teknologi MARA, Melaka, from 2010 to 2014. Additionally, she studied Law at Multimedia University, achieving a Foundation qualification from 2008 to 2009. Her educational background supports her expertise in CRM strategies and digital marketing.
Background in Public Relations and Communication
Asyila has a background in public relations and communications, which has equipped her with skills in managing media and communication tasks. This experience has been beneficial in her transition to digital marketing roles, allowing her to effectively engage with audiences and stakeholders. Her strong skills in negotiation and business development further enhance her contributions in the digital marketing sector.